interviewed...

You’re a Fashion Marketing student at Cali, why did you choose to study this?

I had no particular reason for choosing this course in all honesty. At the time I was enjoying studying business in my sixth year and I was doing quite well in class and I’ve always had a big interest in fashion. It seemed like something I might be good at and thought I should apply as a back up. At the time my main passion was for music and drama but the more I thought about the course the more it seemed like the right choice. Since starting the course I’ve grown to totally love it and think that fashion is something I’m meant to be doing.

Do you see yourself working in the fashion industry? (if yes what area?) & similarly what would be your dream job in fashion?

I definitely see myself working in the fashion industry. My plan is to move to London after I graduate next year and work in luxury retail and to build up my contacts and experience. I could see myself working for a smaller brand such as Mulberry to increase my chances of getting good experience in different areas within the company. I would also consider working for high street retailers in their head office preferably working within their marketing departments and dealing with PR or working with the trend forecasters of the brand.

My dream job in fashion ultimately is to work in fashion events and co-ordinating fashion shows around the world. My ambition is to travel all over with my fashion career and learn about different fashion cultures and gain as much experience within the industry as possible.

What is it about fashion you love?

What I love most about fashion is the fact that it is a world that creates fantasies for people through something as simple as fabric. Fashion isn’t an essential need for people but is there for sheer enjoyment and makes people happy.

Fashion gives people the opportunity to express themselves and show their personality which is what I love most of all because I think you can get a sense of someone without knowing them.

I love the feeling I get when I wear pretty dresses or really high shoes and find it easier to express myself through what I wear.

Fashion is something that’s fun. I love being able to dress up and play about with different styles and be creative.

What made you start fashion blogging?

I decided to start fashion blogging because of the fact I had became so interested in reading other peoples fashion blogs so I thought I would try it out.

I found it really addictive looking at other people’s styles and decided to base my blog around different outfits that I have worn and speak a little about what influenced my outfit. At the moment my blog isn’t very in depth but hopefully I will have a little more time to expand on my blog soon.

I also feel that blogging is a really important thing for anyone on my type of course to be doing as it gives you such an awareness of everything that’s going on in fashion and I think that people are becoming influenced strongly by fashion bloggers.

What are your favourite fashion blogs to read?

My favourite blogs are:

Boubou tea time

What is reality anyway?

Fashion Toast

Sterling Style

Fifi Lapin

Bryan Boy

And: Selective Potential

All of these blogs are based around what influences the bloggers and different outfits they were although some of them like to discuss designers, new collections and fashion events.

Majority of the blogs I read reflect my own style and personality which is why I think I like them so much.

What are your main influences? Why?

My main influences when it comes to my style are based on a variation of things like music, time periods and fashion bloggers.

I think that music is one of my biggest influences. Like most people; depending on what I’m listening to at a particular time will inevitably play a part on how I dress. My biggest music influences is Florence + the machine – The lead singer Florence Welch is influential in her own right but I think if you listen to her music there is some clear link to her music and her style. Florence + the machine are really soulful. Comparing that to her style she wears a lot of floating fabrics, sequence and floral patterns which I think is a really romantic look and works well with her music. When I listen to bands like Florence; that is exactly how I want to dress.

Time Periods: My favourite era is around the time of the French Revolution. I love anything to do with Marie Antoinette and opulent French style. I love brocade fabrics, all the pastel colours that were prominent at that time. I think everything about style in the late 1700s was extremely beautiful and I always think that there was great care and consideration taken into account when creating these luxurious gowns for royalty at this time.

Fashion Bloggers: As I mentioned before I think that fashion bloggers are becoming increasingly influential. They are being placed in the front rows of fashion shows and being featured constantly in fashion publications like Vogue and Harpers Bazaar. I get a lot of different ideas and inspirations from their style.

Who are your favourite designers? Why?

My favourite designers are Vivienne Westwood and John Galliano.

I love Vivienne Westwood due to her rebel approach to fashion. Her designs are always beautifully structured and are completely individual to her.

I love John Galliano and his work for Dior’s haute couture. He is created some breath taking couture gowns that I completely adore. I could look at his collections all day long.

Is there anybody you would love to work for? Why?

In all honesty there isn’t one specific designer/ brand that I would love to work for. I kind of want a taste of everything. In an ideal world I would test shoes for Christian Louboutin, test bags for Mulberry and model John Galliano for Dior’s couture gowns! I can only dream… 

Would you ever consider fashion design?

I would never consider fashion design because I’m not particularly interested in the actual design of fashion. It’s definitely not something I would have a passion for in the fashion industry. I don’t think I’m creative enough for it anyway!!

Who should we be looking out for in 2010? (up & coming or famous designers with new exciting collections?

I think 2010 is going to be a big year for the likes of Christopher Bailey, who has showcased one Burberry Prorsum’s best collections yet. He has totally turned the brand around in the past couple of years and turned it into an extremely desirable brand again. I think he is going to have so much more to offer.